SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy

“” The Essential Guide for Anyone Involved with Senior Living Marketing or Sales “” is your go-to resource for mastering the complexities of senior living marketing. Whether you’re a digital marketer, VP of sales, or part of the C-suite, this book introduces the SMART framework— Strategy, Marketing Automation, Analytics, Resources, and Technology —to drive effective marketing. Authored by senior living experts Deborah Howard and Andréa Catizone, each chapter provides practical insights, examples, and checklists to help you develop a winning marketing plan, leverage automation tools, track key metrics, create compelling content, and optimize your tech stack. With actionable advice from industry professionals, this guide will equip you with the essential tools and strategies needed to excel in senior living marketing, whether you’re just starting or refining your approach. — ASIN: B0DH2YKGF5 | ISBN13: 9798336565843 | ISBN-13: 979-8336565843