Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more

Make more money and close more deals with outbound sales strategies that really work. There are a lot of sales books out there, and most of them are written by ‘gurus’ on what they think works, and not by practitioners who know what works. Outbound Sales is the first and only data-backed, practical, and complete guide to selling like the best companies in the world, written by real sales experts who analyzed outbound sales data from over 300,000 businesses using Apollo.io. Outbound Sales contains information you cannot get anywhere else. The data is clear: ‘traditional’ sales techniques don’t work well anymore. Blasting thousands of leads with badly templated emails is a recipe for disaster, yet most salespeople and business leaders are still running these outdated playbooks, costing themselves a fortune in the process. Over 9 chapters, Joshua Garrison lays out how to stand out from the crowd and master outbound sales in a way that’s engaging, easy to follow, and straightforward to implement, no matter your experience or skill level. Learn how to avoid the pitfalls that ruin most outbound sales teams and set yourself up for success by running a people-centric playbook across multiple channels. In this book, you’ll find: Cold email copywriting tactics that the best salespeople use to get replies 20+ Sales sequence examples, email templates, and scripts Cold email deliverability checklist to keep your emails out of spam A prospecting prioritization method that can product 47% more meetings The 5-step cold calling framework that leads to good conversations and meetings A voicemail tactic to increase callbacks by 25% A practice routine for getting over cold call anxiety and becoming great on the phone The 3 R’s of objection handling and how to turn skepticism into enthusiasm Social Selling 101: how to turn LinkedIn into a source of new business Target benchmarks for email, cold calling, LinkedIn, and conversion Whether you’re just starting or scaling up, an entrepreneur, sales rep, or sales leader — this book equips you to thrive in today’s competitive market and get more high-value leads for your business. — ASIN: B0DJ3LDFH1 | ISBN13: 9798991501910 | ISBN-13: 979-8991501910